social media

Viewers Who Tweet During Presidential Debates Learn More

Thu, 08/24/2017 - 9:18am -- yountj
Prof. Mitchell McKinney

Mitchell McKinney and his team found that issue-based tweeting was directly related to greater knowledge acquisition, and social watching actually helps viewers solidify their beliefs around their chosen candidates.

COLUMBIA, Mo. – Politics and Twitter now seem inseparable, especially with politicians tweeting increasingly to connect with their supporters. A team of researchers at the University of Missouri’s Political Communication Institute (PCI) have found evidence that social media engagement—or social watching— during last year’s presidential debates produced beneficial effects for those engaged on Twitter while watching the debates on TV.

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