pyschology

Marketers and advertisers routinely try to affiliate their products with U.S. colleges and universities. For instance, cellular network providers strike deals that allow them to become the “official wireless carrier” of some university or other.

New research from the Department of Psychological Sciences suggests physical activity can change diet preferences in males, but not females. Jenna Lee, a fourth-year doctoral candidate in the lab of associate professor of psychological sciences Matt Will, says she was curious why we eat for pleasurable purposes instead of nutritional need.

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