pyschology

Marketers and advertisers routinely try to affiliate their products with U.S. colleges and universities. For instance, cellular network providers strike deals that allow them to become the “official wireless carrier” of some university or other.

COLUMBIA, Mo. – A large proportion of the American public opts to receive cancer screenings with the hope that testing will reduce their chance of cancer death. Now, a team led by University of Missouri psychological science researchers has determined that patients may want cancer screenings even if the potential harms outweigh the benefits.

New research from the Department of Psychological Sciences suggests physical activity can change diet preferences in males, but not females. Jenna Lee, a fourth-year doctoral candidate in the lab of associate professor of psychological sciences Matt Will, says she was curious why we eat for pleasurable purposes instead of nutritional need.

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