COLUMBIA, Mo. – With less than 50 days to the 2018 election, candidates in state and local districts are using digital, broadcast and print media to get their messages to potential voters. Although advertising plays an important role, for many voters during the election cycle, it’s the face-to-face interactions that clinch their vote.
COLUMBIA, Mo. – Politics and Twitter now seem inseparable, especially with politicians tweeting increasingly to connect with their supporters. A team of researchers at the University of Missouri’s Political Communication Institute (PCI) have found evidence that social media engagement—or social watching— during last year’s presidential debates produced beneficial effects for those engaged on Twitter while watching the debates on TV.