If a person drinks five or more alcoholic beverages every day, is that person an alcoholic? The answer, according to Curators Distinguished Professor of Psychological Sciences Kenneth J. Sher, is maybe, maybe not. Sher was curious about the association between daily drinking and various outcomes but discovered there was very little data available about daily drinking that was distinct from other drinking patterns.
Marketers and advertisers routinely try to affiliate their products with U.S. colleges and universities. For instance, cellular network providers strike deals that allow them to become the “official wireless carrier” of some university or other. New research from Professor Bruce Bartholow of the University of Missouri’s Department of Psychological Sciences suggests that marketing campaigns that affiliate beer brands with universities might make those brands more appealing to underage students, creating a potential for those students to be attracted to those brands and, thus, drink more.