Searching for the Gold Standard

Fri, 10/19/2018 - 9:22am -- yountj
Álvaro Vergés, Pontificia Universidad Católica in Santiago, Chile
Curators Distinguished Professor of Psychological Sciences Kenneth J. Sher

Álvaro Vergés (top) is the lead author and Kenneth J. Sher a co-author of the recently published paper, “Intensity of Daily Drinking and Its Relation to Alcohol Use Disorder” in the September 2018 issue of Alcoholism: Clinical and Experimental Research.

If a person drinks five or more alcoholic beverages every day, is that person an alcoholic? The answer, according to Curators Distinguished Professor of Psychological Sciences Kenneth J. Sher, is maybe, maybe not.  Sher was curious about the association between daily drinking and various outcomes but discovered there was very little data available about daily drinking that was distinct from other drinking patterns.

public health

Branding on the Brain

Wed, 10/25/2017 - 10:06am -- yountj
Professor Bruce Bartholow

Prof. Bruce Bartholow and his colleagues at the University of Colorado wondered whether pairing beer brands with logos from their universities would increase students’ brain responses to those brands, and whether the magnitude of these brain responses might predict students’ alcohol use.

Marketers and advertisers routinely try to affiliate their products with U.S. colleges and universities. For instance, cellular network providers strike deals that allow them to become the “official wireless carrier” of some university or other. New research from Professor Bruce Bartholow of the University of Missouri’s Department of Psychological Sciences suggests that marketing campaigns that affiliate beer brands with universities might make those brands more appealing to underage students, creating a potential for those students to be attracted to those brands and, thus, drink more.

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